Powerful, flexible and cost-effective, WinMedia «Playout» integrates a robust Media Asset Management platform with intuitive tools for ingest, playout, graphics, news, automation, traffic, multiplatform delivery,
archiving and disaster recovery. WinMedia comes together in a single, unified system to reduce the cost and complexity of your operations.


Controlling your media assets and repurposing them for multi-platform delivery in an efficient and timely manner requires a versatile media asset management system, which can be molded to your business requirements. At the core of WinMedia is a Media Asset Management platform, which manages media and metadata across the organization. It also includes tools to share media and metadata, tools to automate the processes as well as administration and security tools.

Tools to manage and execute workflow

WinMedia minimizes the amount of work needed for day-to-day operations by providing a wide range of backoffice services such as:

  • Automatic transcoding
  • Automatic multi-platform publishing including web, social media, and more
  • Automatic media and metadata transfer between multisite organizations
  • Automatic metadata enrichment

A third-party integration framework

Thanks to its open architecture, WinMedia boosts integration with a wide range of third-party systems to deliver deeper integration and complete interoperability with NLEs (including Avid Media Composer, Adobe Premiere, Final Cut Pro or Sony Vegas) and production solutions such as Active Circle or CatDV platforms, broadcast servers, HSM (such as Active Circle), Quality Control, storage solutions, traffic, NRCS (through MOS Gateway), as well as CMS.

WinMedia TV also offers control of any video grid over IP and includes a remote video switch to any camera to provide optimum flexibility in live broadcast.

Administration and security tools

Based on a redundant architecture, WinMedia has been designed for system security and high availability. It offers system operators and administrators comprehensive tools for monitoring and managing the performance of their system. A wide array of features facilitates:

  • User rights management
  • Multi-language management
  • Purge
  • Monitoring


Based on SQL, the centralized content catalog provides ultimate flexibility to satisfy the needs of every type of TV station. Customized and contextual metadata forms for cataloguing ensure that content is better referenced, making searches of the content catalogue and archives more efficient. All assets and metadata, including archived items, are immediately available for fast production and multiplatform distribution. Designed for convergence, the library stores all types of multimedia content, including audio, video, images, metadata, rundowns and more.


For small to large-scale organizations, an accessible archive is essential to extend the reach of content through easy and fast repurposing on multiple devices.

WinMedia offers a flexible solution, which manages all type of multimedia content, including audio, video and more. Seamless integration with third-party systems provides control over digital tape libraries and makes all your content easily available and simple to locate from any location.

WinMedia offers a vast array of ingest modules to import content from various sources and formats.

Whether SDI based or file based, all content is ingested, indexed and made immediately available, even before the end of the ingest process.

Media Ingest

Thanks to its intuitive interface and powerful features, WinPlayout TV makes ingest operations smooth and fast. The software is designed for manual or automated ingest operations with scheduled events. It allows broadcasters to schedule recording events with control over multiple sources such as VTRs, DVD Players, Studio or Satellite Feeds.

WinPlayout supports:

  • Up to 8 SD or 4 HD channels, 1 UHD Channel on a single platform
  • All sources including HD, SD, SDI, analogue and more
  • DV-based codecs, AVCi, the majority of the MPEG2 family including intra and long-GOP (IMX and XDcam HD), H264 and even proprietary codecs such as ProRes, DNxHD and Sony SRMaster (SStP)
  • Industry standard wrappers such as MXF, MOV or AVI

For optimum quality, WinPlayout eliminates the need to transcode media from incoming video feeds, assets and files. WinPlayout also offers immediate access to content and metadata and allows users to index, log, search, browse, preview and start editing the asset while it is being ingested.

Wires Ingest

WinMedia automatically captures wire data from newswires, agencies and data services from all over the world in a wide variety of languages and character sets.

Whether coming from data files or online streams, WinNews automatically ingests wires, filters them according to specific topics and user tasks and makes them immediately available in your NRCS system. RSS and Tweeter feeds of your choice can also be displayed.

In a truly collaborative environment, our production tools give you the edge to produce high quality content in no time.

Mix editing

Versatile and easy-to-use, our mix editor lets you manage your sequencing in no time.

Designed to encompass TV, radio, Internet and mobile content production, this non-destructive editor gives users the edge to quickly prepare media for broadcast with functions such as trim, split or adjust volumes. Intuitive drag & drops further accelerate the editing process while the possibility to insert voice-overs and setup fades ensure a lively broadcast.

Tight integration with NLEs

For more complex video editing, WinProd brings craft editors directly into the production workflow. Thanks to a direct link to third-party NLEs such as Adobe Premiere or Final Cut Pro, collaboration is improved and users can work together, on the same content.


High Reliability

Based on a redundant architecture, WinPlayout TV provides several tools to make sure every single point of failure is removed:

  • Auto filling prevents dead air
  • Multiple instances capabilities ensure that clients and servers are always accessible
  • Preloading of videos on the local equipment in case of network failures
  • Complete disaster recovery solution by plugging in a backup playout system operating in slave mode. The master/slave mode ensures that if your main broadcasting PC fails, the second one will take over automatically at the exact same point in the rundown or cart hot-keys
  • Playout servers redundancy

In a truly collaborative environment, our production tools give you the edge to produce high quality content in no time.

Grid scheduling

  • Create format clocks for a given period based on time slots or programs
  • Manage multiple sites and channels from a single location
  • Insert advertisement blocks
  • Management of series and episodes
  • Insert commands to control connected devices (routing switchers, VTRs, and more)
  • Easily insert recurring items such as jingles using simple drag & drops
  • Replicate schedules and speed up the scheduling process with copy, cut and paste functions

Ad Scheduling

WINTraffic is a highly flexible traffic tool designed for local and national sized TV stations. Linked to WinSales as an Add on, which offers advanced Customer Relationship Management and Yield Management capabilities, WinTraffic allows users to directly retrieve existing campaigns. When working in a standalone mode, it covers all your advertising scheduling needs, including:

  • Advertising grid creation with cut, copy, paste and drag & drop functions
  • Client and campaign management
  • Automatic insertion of spots in rundowns depending on customized rules
  • Synchronization of regional/local breaks across multiple stations
  • Automatic filling for multiple ad zones
  • Multiple channels management
  • Reconciliation
  • Billing
  • Data export to accounting softwares
  • Reports

Graphics Creation

WinPlayout provides a complete suite for the creation and playout of high-quality graphics. As this module is natively integrated with WinMedia solutions, expensive third-party integrations become unnecessary.

Called WinPublish, our graphics solution delivers crisp and eye-catching on-air graphics. It allows graphic artists to construct multilayered templates that project the style and individual look of different programs and channels. Upper/lower third graphics are easily inserted by simply filling the required data fields while multilingual crawls, rolls, animated logos and clocks are just a mouse click away. Advanced scenarios automate the process while making it possible to feed live data and deliver in real time with fill or paththrough mode.

Rundown management

WinMedia Schedule automatically generates rundowns based on predefined templates and ad scheduling. Additional items can be inserted in rundowns using simple drag & drops, mixes can be refined and voice-tracks recorded.

Additional features such as automatic filling, stretch, and preview gives you all the flexibility you need to fine-tune your rundowns.

Renowned for its reliability, WinPlayout is designed with advanced flexibility and rock-solid performance to ensure your TV station is on air and looking great at all times. It provides automated content playout for satellite channels, cable head-ends and webcasters, as well as easy live switching for local TV stations.

Advanced Flexibility

WinPlayout operates both in live and automated mode and broadcasts in HD, SD and several formats. The intuitive and configurable interface displays key information as well as necessary tools for last minute modifications. For increased flexibility, WinPlayout combines a playlist and cart hot-keys and offers up to four on-air outputs.

WinPlayout offers a wide set of features including:

  • Multi-channel audio playout
  • Metadata support
  • Subtitles and closed caption playout support for Srt
  • Automatic triggering of graphics during playout
  • Last minute updates
  • Playout while the file is still being uploaded or recorded
  • Third-party devices control (video grids over IP, video routers, video mixers, GPI, and more)
  • Remote video switching to any camera
  • Tight coupling between main and local programs
  • Master / Slave mode
  • Redundant playout
  • Detailed playout log

Tight integrations

As a module of WinMedia, WinPlayout is fully integrated with all other WinMedia tools, including WinNews, WinMedia Schedule and WinSales. All scheduled news, promos and advertising items are thus automatically inserted into the playlist for immediate broadcast. WinPlayout is IP-based and GPI-based for seamless interfacing with all popular studio equipment such as mixing consoles, dedicated remote controls, switchers and routers. For enhanced efficiency, WinPlayout controls broadcast devices such as video servers, graphic systems, still stores, routers, logo inserters, tickers, virtual sets and more by seamlessly integrating with third-party systems.

In today’s fast-paced business environment, TV stations are constantly pressured to adapt to changing market conditions and to the way people consume TV. With an always-increasing number of media platforms, broadcasters need to rely on solutions that can scale up and branch out to include the latest technologies. WinPlayout facilitates fast content delivery to multiple devices.

Social Media

WinPublish adds an amazing new interactive dimension to TV programs by expertly managing social media content. Offering more than just a straightforward way to publish content on social networks, WinPublish fully integrates user-generated content (UGC) into your workflow by allowing you to easily select posts to be used on your website. Thanks to this innovative tool, capitalizing on UGC and engaging audiences has never been easier.


WinWeb is a WinMedia module for broadcasters looking to extend their potential reach to the Internet and to every device. Including a customizable web template and a mobile application, WinWeb lets your audience bring the channel with them wherever they go. Fully integrated with WinMedia, this solution will make publishing on your website a breeze.


WinMedia Logger is designed to automate multiple audio and video channel recordings. It includes multiple features such as record scheduling and content monitoring. Automatic segmentation of recorded files per show facilitates archiving and content delivery. WinMedia Logger allows for broadcast quality to lower quality recordings of up to 4 HD video and 32 linear or compress audio channels from a single workstation.


In today’s file-based media workflows, file transcode operations have assumed critical importance. Broadcasters and content owners rely on their transcode chain to deliver their content on multiple platforms. Our transcode engine efficiently turns the content you have into the content needed. Including format and standard conversion, WinMedia allows for fast and effortless content delivery.

VOD & Replay

WinMedia streamlines publishing by automating encoding and delivery. Setup your publishing scenarios by choosing your preferred conversion rates and frequencies and let it post your VOD and replays for you!


Whether you want to implement a web TV or to publish content on your station’s website, WinMedia offers an easy to set up, easy to use and completely reliable solution. It is an effective way to reach your online audience, provide a richer end-user experience by automatically inserting video clips or promos and expand your advertisers’ online exposure. Very cost effective, our solution allows up to 16 players and stream encoders from a single system.

Live Text

Thanks to its Media Asset Management core, WinMedia expertly manages media and associated metadata. Our all-in-one application called WinPublish retrieves all necessary metadata and enables you to manage live text publication, using the EIT protocol, for your TV station or your entire network. Thanks to advanced RSS/XML feeds and scenarios, it automatically transmits information such as weather, breaking news and more.

Sharing infrastructure, equipment and human resources across multiple sites ensures TV networks to substantially reduce costs. That is why WinMedia developed powerful tools capable of managing flawless content and associated metadata transfers.


Ideally suited for complex multisite deployments, in which each component such as ingest, production, scheduling, playout, distribution or archiving can be installed in any site, WinMedia enables a better collaboration between remote locations. Based on Internet technologies such as IP, VPN and FTP, it exports all types of media and metadata as well as complete rundowns including all associated items such as voice-overs, mixes and more.

By using simple drag & drops, administrators model all their workflow in details. Precise graphical representation helps to get a clear view of all your sources and destinations while our powerful engine automates all transfers.