WinTraffic

Ads Traffic

WinTraffic is a highly flexible traffic tool designed for local and national sized radio stations. Linked to WinSales, which offers advanced Customer Relationship Management and Yield Management capabilities, WinTraffic allows users to directly retrieve existing campaigns. When working in a standalone mode, it covers all your advertising scheduling needs, including:

  • Advertising grid creation with cut, copy, paste and drag & drop functions
  • Client and campaign management
  • Automatic insertion of spots in playlists depending on customized rules
  • Synchronization of regional/local breaks across multiple stations
  • Automatic filling for multiple ad zones
  • Multiple channel management
  • Reconciliation
  • Billing
  • Data export to accounting software
  • Reports

Playlist management

WinMusic automatically generates playlists based on predefined templates, music and ad scheduling. Additional items can be inserted in playlists using simple drag & drops, mixes can be refined and voice-tracks recorded. Additional features such as automatic filling, stretch, and pre-listening give you all the flexibility you need to fine-tune your playlists.

Ideal for networks, WinMedia lets you easily setup local news or advertising breaks.

In today’s fast-paced business environment, radio stations are constantly pressured to adapt to changing market conditions and to the way people consume radio. With an always-increasing number of media platforms, broadcasters need to rely on solutions that can scale up and branch out to include the latest technologies.
WinMedia facilitates fast content delivery to multiple devices.

Archiving

For small to large-scale organizations, an accessible archive is essential to extend the reach of content through easy and fast repurposing on multiple devices. WinMedia offers a flexible solution, which manages all type of multimedia content, including audio, video and more. Seamless integrations with third-party systems provide control over digital tape libraries and make all your content easily available and findable from any location.

Administration

WinMedia offers system operators and administrators comprehensive tools for monitoring and managing the performance of their system. A wide array of features facilitates:

  • User rights management
  • Multi-language management
  • Purge
  • Monitoring